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Folded towels and robes in a sunlit hotel room

Custom Development

Custom Hospitality Products

Considered details, made for your property. Explore materials, sizing, color, branding and packaging with a product program shaped around the way your guests use it. to create custom solutions made for you.

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The Approach

Designed Around Your Needs

Every property has unique requirements. We bring together product expertise, thoughtful design, quality materials, and precise manufacturing to create solutions tailored to your space, brand, and operational needs.

In Practice

The Decisions That Shape The Product

  • Materials and
    finishes

    Choose a hand feel, construction and finish that suit the product and its intended use.

  • Color and
    dimensions

    Define color and sizing in the context of your rooms, amenities and operating needs.

  • Private label and embroidery

    Consider where a woven label, embroidery or other brand detail adds value without getting in the way of use.

  • Packaging

    Plan the presentation, protection and handling of the finished product.

The Process

From Brief To Approved Sample

Every property has unique requirements. We bring together product expertise, thoughtful design, quality materials, and precise manufacturing to create solutions tailored to your space, brand, and operational needs.

  1. Discuss the brief

    Share the property, product, intended use, quantities and design direction.

  2. Define the specification

    Review materials, dimensions, color and branding details that need to be decided.

  3. Review samples

    Assess the feel, appearance and construction before confirming the final direction.

  4. Refine and approve

    Resolve any changes and approve the specification for the next stage.

Escarra tote bag hanging on a hook Made hotel bed with folded throw Stack of red towels

The Approach

Products with room to
make them your own

Robes, towels, bed linens, slippers and other guest essentials can begin with different needs. A robe may call for a particular weight, fit or embroidered mark. A towel program may focus on size, hand feel and the way the product will be laundered. For a guest-room item, the label and packaging can matter as much as the material. We begin with the product family and the use case, then identify which decisions belong in the specification. Available options depend on the selected product and are confirmed during development.

Where Custom Work Can Begin

  1. Product development
  2. Private label
  3. Embroidery and
    branding
  4. Materials and
    finishes
  5. Packaging
  6. Sampling

Common Question

Questions To Bring To A Custom Brief

  • Materials and finishes

    Yes. Start with a product family and identify which materials, dimensions, colors or finishing details should change. The available options are confirmed during specification.

  • When should we request samples?

    Request samples when you need to compare materials or construction. For a new custom specification, discuss the brief first so the sample review has a clear purpose.

  • What should we share at the outset?

    The property or program scope, product type, intended use, approximate quantities, desired timing and any visual references help frame the discussion.

Let Us Begin

Bring Us The Brief

Tell us what the product needs to do and how it should feel in your property. We will use that context to discuss the right development path.

Start a Project Request Samples

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